“We started with many of the concerns that those that are holding out have, which is if this not sustainable, if it’s not a net add to our business model, there’s the fear that we’re devaluing our products.” Loeks, like many in the exhibition space, was put off somewhat by the meteoric ascent-turned-crash and burn of third-party service MoviePass, which cast doubts as to whether movie theater subscription services were viable in the long term. Which means that we effectively launched six new businesses on the same day in early October!”Īdd onto that one new launch, and it’s a biggie: in November, Studio C officially cut the ribbon on a beta version of their subscription program, C Rewards VIP. Loeks, “all of the rest of it”-including retail and music space, apartments, an outdoor screening venue, and a nine-screen theater-“is ours. While Studio C doesn’t own hotel component of Studio Park, clarifies president J.D. This fall also saw the long-awaited opening of Studio Park, a mixed-use development located in Studio C’s home city of Grand Rapids. The Michigan-based chain celebrated its 75th anniversary in 2019.

It’s been an eventful year for Studio C/Celebration Cinema.

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